Boards, investors and financiers are forcing retail operators into decisions that cannot work long term.
The fact is for every underperforming brand, there are others excelling within the same niche.
The stupidity meter hit an all time high last week when it was claimed a “retail recession” is upon us.
The road back is huge but not insurmountable and it’s only 15 years ago that many people were questioning the role for Kmart.
The mechanics of stock turn are nowhere as sexy as digital interfaces at the POS, but is still if not more, crucially important.
How many of the things we ‘know’ about retail is myth and how many are facts?
Being ‘in’ with the fashion crowd has not been enough to appeal to Amazon’s broad audience and stock virtual shelves.
Have we totally lost the plot about what retail is really all about?
The solution is not big data, robotics, the CX or a better brand.
Never underestimate the devastation of a single person’s toxicity on a brand and bottom line.