lingerie Archives - Inside Retail


Honey Birdette charts international expansion

Luxury lingerie retailer Honey Birdette will open 15 stores in the US over the next two years.


Honey Birdette gets new look

Lingerie retailer sets sights on expansion.


Honey Birdette brings raunch to the US

Lingerie brand hits US market, MD responds to staff controversy.

Target lingerie

Is lingerie the new athleisure?

All signs point to huge growth in the lingerie category, with casual, comfort-driven items like bralettes and bodysuits fueling the trend.


Dita Von Teese lingerie brand revived

New Aussie company relaunches brand after original manufacturer and distributor collapsed into admin.


From the source: Eloise Monaghan, Honey Birdette

Inside Retail chats with the founder and MD of the provocative lingerie chain.


Bras N Things’ bumper campaign

Underwear retailer reaping benefits after ‘one of its most successful campaigns

Simone Perele DJs

Simone Perele renegotiates DJs deal

French lingerie chain establishes direct selling model in department store giant.


Honey Birdette eyes global expansion

BB Retail Capital’s other lingerie retailer heads overseas.


Bras N Things unveils South Africa expansion strategy

Lingerie retailer launches first stores outside of Australia and New Zealand.


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