lingerie Archives - Inside Retail


Honey Birdette brings raunch to the US

Lingerie brand hits US market, MD responds to staff controversy.

Target lingerie

Is lingerie the new athleisure?

All signs point to huge growth in the lingerie category, with casual, comfort-driven items like bralettes and bodysuits fueling the trend.


Dita Von Teese lingerie brand revived

New Aussie company relaunches brand after original manufacturer and distributor collapsed into admin.


From the source: Eloise Monaghan, Honey Birdette

Inside Retail chats with the founder and MD of the provocative lingerie chain.


Bras N Things’ bumper campaign

Underwear retailer reaping benefits after ‘one of its most successful campaigns

Simone Perele DJs

Simone Perele renegotiates DJs deal

French lingerie chain establishes direct selling model in department store giant.


Honey Birdette eyes global expansion

BB Retail Capital’s other lingerie retailer heads overseas.


Bras N Things unveils South Africa expansion strategy

Lingerie retailer launches first stores outside of Australia and New Zealand.

La Senza

La Senza’s UK collapse

UK arm of La Senza collapses into admin with 55 stores.

La Senza UK enters administration

La Senza UK stores shuttered as buyer cherrypicks sites from administrators.

Trans-Tasman lingerie merger to boost growth

Kiwi entrepreneur maintains cornerstone stake as lingerie companies tie the knot.

Yop Polls

Schwarz Group, Aldi and the big two
How will the Aussie entry of either Kaufland or Lidl impact the supermarket industry?


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You don't need much AI to work out that different climates means different jackets.

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