marketing Archives - Inside Retail

marketing-algorhythm

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

cloth

It may not be possible to slow down fast fashion – so can the industry ever be sustainable?

Brands should aim to use new technology to design products that can be recycled into new styles instead of appealing to consumers’ supposed ethical streak.

Shopping-centre

Are you retail ready to boost sales this Christmas?

Sponsored: How field sales and marketing can help brands maximise sales during peak season shopping periods.

Chemist Warehouse - Catalogue Retailer of the Year Over 3.5M

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

makeup

Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks

Are the days of long-established, omnipotent brands over?

Mikaela-Crimmins-Ogilvy

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.

Andrew-Berry-director-Switch-On-Media

The importance of measuring in-store actions from digital media

Both Google and Facebook are working feverishly to get there and are expected to announce developments in this area soon.

Hermes building in Tokyo

Hermès: behind the scenes of the French luxury gem

What are the cornerstones of Hermès success?

tech1

Technology is making us stupid

We are ending up with a ‘tick the box’ process based industry and dumbing down retail models, experience and talent.

grid, data, money, dollar

How to use data to unleash your retail superpowers

The days of collecting static data and feeling proud because of the large number of customers recorded in your database are over.

Attractive couple smiling and browsing a catalogue in a car dealership

Catalogues: customers love them shiny and easy to handle

Sponsored: survey reveals the aspects that matter to Australian shoppers.

Adam-VincenziniNov2016

The pros, cons and biggest pitfall of ‘borrowed’ influence

The largest danger of influencer marketing isn’t linked to effectiveness.

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Twitter

There are other issues besides short expiry dates. https://t.co/FdLSmGaqJy

11 hours ago

Global car brands are looking to reach new heights by broadening their appeal and offering to local consumers. https://t.co/nSdhCC2TwG

12 hours ago

The current cycle of formulaic trend to factory source will not survive the next decade without massive casualties. https://t.co/1psoyHtFKD

12 hours ago
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