You may have heard that algorithms will take over the world, but how are they operating right now?
Brands should aim to use new technology to design products that can be recycled into new styles instead of appealing to consumers’ supposed ethical streak.
Sponsored: How field sales and marketing can help brands maximise sales during peak season shopping periods.
Annual Australasian Catalogue Awards winners announced.
Are the days of long-established, omnipotent brands over?
How signalling theory impact retail in the age of the savvy consumer.
Both Google and Facebook are working feverishly to get there and are expected to announce developments in this area soon.
What are the cornerstones of Hermès success?
We are ending up with a ‘tick the box’ process based industry and dumbing down retail models, experience and talent.
The days of collecting static data and feeling proud because of the large number of customers recorded in your database are over.
Sponsored: survey reveals the aspects that matter to Australian shoppers.
The largest danger of influencer marketing isn’t linked to effectiveness.
Global car brands are looking to reach new heights by broadening their appeal and offering to local consumers. https://t.co/nSdhCC2TwG12 hours ago