marketing Archives - Inside Retail

coke

How ‘brand you’ came to be

Market segments with many consumers are rapidly becoming markets of one.

3d shoes

3D printed sports shoes are more about your wallet than your feet

The race is on to bring 3D printed footwear to market.

marketing-algorhythm

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

cloth

It may not be possible to slow down fast fashion – so can the industry ever be sustainable?

Brands should aim to use new technology to design products that can be recycled into new styles instead of appealing to consumers’ supposed ethical streak.

Shopping-centre

Are you retail ready to boost sales this Christmas?

Sponsored: How field sales and marketing can help brands maximise sales during peak season shopping periods.

Chemist Warehouse - Catalogue Retailer of the Year Over 3.5M

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

makeup

Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks

Are the days of long-established, omnipotent brands over?

Mikaela-Crimmins-Ogilvy

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.

Andrew-Berry-director-Switch-On-Media

The importance of measuring in-store actions from digital media

Both Google and Facebook are working feverishly to get there and are expected to announce developments in this area soon.

Hermes building in Tokyo

Hermès: behind the scenes of the French luxury gem

What are the cornerstones of Hermès success?

tech1

Technology is making us stupid

We are ending up with a ‘tick the box’ process based industry and dumbing down retail models, experience and talent.

grid, data, money, dollar

How to use data to unleash your retail superpowers

The days of collecting static data and feeling proud because of the large number of customers recorded in your database are over.

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Twitter

How to build a global brand like Santa Claus. https://t.co/Bne43Gw2ES

3 days ago

Swedish fashion retailer headlines centre's final stage of $350m redevelopment. https://t.co/cOQRDg4luJ

3 days ago

Surging Chinese demand for Australian-made products fuels company's growth plans. https://t.co/IlE7VaFERs

3 days ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered