personalisation Archives - Inside Retail

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The next five B2C Marketing Trends

Sponsored: these are the hot marketing trends to watch in 2017.

ApolloBlinds

30-year old name measures future growth through personalisation

Blinds manufacturer and retailer focuses on customers needs to open new windows.

Alex Wood

It’s not what you do, it’s the way you do it

Retailers that focus on how they connect over what they sell might just discover the best defensive strategy ahead of Amazon’s arrival.

myerwarringah

Myer’s look back to the future

How simple concepts and a change in approach are helping the department store gain traction again.

img_2845

Retailer Awards series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”

Kit Kat

The risk of co-creation pays off for Kit Kat

Why incorporating consumers into the product process adds value to retailers’ brand.

Monpurse

Priming for personalisation

A look at the role technology-enabled personalisation is playing in both connecting retailers with customers and informing product production.

Mcdonalds-retales (1)

It’s all about me: Personalising the retail offer

Brian Walker asks, has McDonald’s got personalisation right?

hunger-games-1

Centre campaign sets shoppers on fire

A new shopper campaign for The Hunger Games DVD release is setting Westfield centres on fire.

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Twitter

Food and beverage retailer focuses on next phase of growth https://t.co/9Hw2fl1NTC

2 hours ago

Aussie retailers must reignite product development for consumer acknowledged differentiation or they are dead https://t.co/xPghbMg5tm

4 hours ago

Fast fashion giant locks in fifth Victorian opening https://t.co/iAT3JrXmvw

4 hours ago
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