Marketing Archives - Inside Retail

Instagram

Social media impacts student spending habits

Report: Stark difference between what male and female students are compelled to spend their money on.

dane smith April 2018 (1)

If you’re fitting in, you’re failing

Why brands need to embrace novelty, not fear it.

topshop mardi gras

Retailers get into the Mardi Gras spirit

Local retailers are throwing their support behind the famous Sydney Gay and Lesbian Mardi Gras.

cosmetics,customers

The reality of segmentation

Segmentation may be seen as the key to tapping into your key customers, but segments don’t walk through the door to buy – humans do.

Murray_Howe_Adobe

Retailing 2018: the mobile customer is king

The experience factor has been elevated to a new level in the digital context.

marketing-algorhythm

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

Chemist Warehouse - Catalogue Retailer of the Year Over 3.5M

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

point of sale, pos, eftpos, shopping, retail

Fake news and fake reviews

Why marketers need to collect validated customer feedback data to combat this issue.

Mikaela-Crimmins-Ogilvy

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.

Business-eating-itself

When business models eat themselves

Modern businesses, now so seemingly invincible, are vulnerable at the core.

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