Marketing Archives - Page 2 of 5 - Inside Retail

Nike ad generates buzz, boycott in US

The ad features controversial football player, Colin Kaepernick.

Watchdog won’t oppose outdoor ad acquisitions

The acquisitions are unlikely to lessen competition.

David Jones partners with Disney

David Jones flagship to include Disney themed kids floor.

Social media impacts student spending habits

Report: Stark difference between what male and female students are compelled to spend their money on.

If you’re fitting in, you’re failing

Why brands need to embrace novelty, not fear it.

Retailers get into the Mardi Gras spirit

Local retailers are throwing their support behind the famous Sydney Gay and Lesbian Mardi Gras.

The reality of segmentation

Segmentation may be seen as the key to tapping into your key customers, but segments don’t walk through the door to buy – humans do.

Retailing 2018: the mobile customer is king

The experience factor has been elevated to a new level in the digital context.

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

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