Marketing Archives - Page 2 of 5 - Inside Retail

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

Fake news and fake reviews

Why marketers need to collect validated customer feedback data to combat this issue.

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.

When business models eat themselves

Modern businesses, now so seemingly invincible, are vulnerable at the core.

The importance of measuring in-store actions from digital media

Both Google and Facebook are working feverishly to get there and are expected to announce developments in this area soon.

Containing the Amazon offensive

As demonstrated by the likes of Under Armour, Nordstrom, and Best Buy – what does not kill you does make you stronger.

Longer boats are arriving and who manned the light house?

Australia is no longer an island economy.

Trump is the kind of President Australia needs

Click bait annoys, but in bricks and mortar land we have the same thing.

Melbourne centre launches fashion hunt campaign

David Jones, Topshop, Superglue, Kookai and Seed to take part in customer engagement initiative.

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