Marketing

Business Marketing
Strategy IR Pro

Why retail leading experts are remaining focused on emotion, not technology

Stephanie Caite Chadwick
Marketing

The founder and director of Babyboo on staying true to the brand’s mission

Heather McIlvaine
Marketing

Nicki Minaj invests in sustainable footwear brand Løci

Celene Ignacio
Marketing IR Pro

How brands can identify the North Star that will connect and convert consumers

According to Nick Gray, retailers distinctly fall into one of two camps; cognitive default or emotional default.

Stephanie Caite Chadwick
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