Marketing Archives - Page 4 of 5 - Inside Retail

Personalisation and Profitability

How one fashion retailer is utilising data-driven technology and real human-to-human interaction to fuel growth.

Opinion: Cost-cutting versus investment

Is it possible for sound marketing to save an ailing business?

From the source: Simon Burrett, Harris Scarfe

Meet the man driving brand strategy at Harris Scarfe.

Creating emotion from flat-pack furniture

Retail Doctor Group looks at Ikea’s pop-up restaurant called ‘The Dining Club’ in London.

Preview: Inside Retail Weekly 2110

A sneak peek at what’s featured in this week’s issue of Inside Retail Weekly.

Retailers win big at shopper marketing awards

Rebel Sport, Myer and The Good Guys amongst the winners at 2016 POPAI Marketing at Retail Awards.

Here’s what happens when you ‘like’ a brand on Facebook

Does having more likes necessarily mean a promotion has been successful on Facebook?

Podcast with Natasha Ritz, Lush

Inside Retail talks social media with the brand communications manager for cosmetics retailer, Lush.

Opinion: Gimmicks or better?

Why retail leaders contemplating business improvement, innovation or change need to differentiate between legitimate wins and mere gimmicks.

Stylerunner opens concept store

Activewear brand launches first bricks and mortar venture.

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