Marketing Archives - Page 4 of 4 - Inside Retail


Retailers win big at shopper marketing awards

Rebel Sport, Myer and The Good Guys amongst the winners at 2016 POPAI Marketing at Retail Awards.

facebook, like, social media

Here’s what happens when you ‘like’ a brand on Facebook

Does having more likes necessarily mean a promotion has been successful on Facebook?


Podcast with Natasha Ritz, Lush

Inside Retail talks social media with the brand communications manager for cosmetics retailer, Lush.


Opinion: Gimmicks or better?

Why retail leaders contemplating business improvement, innovation or change need to differentiate between legitimate wins and mere gimmicks.


Stylerunner opens concept store

Activewear brand launches first bricks and mortar venture.

Lorna Jane century city 1

Athleisure on the way out?

Consumers hungry for premium label brands have driven growth for specialised activewear retailers, but the trend may be on the way out.


YouTube takes on bricks and mortar

Video rules as content king online, but even the mighty YouTube is seeing merit in physical retail stores.


Winning the omnichannel fight

Can bricks and mortar sales really be easily shifted online? Or is there more merit in coaxing online shoppers into physical stores?

markdowns, sale, discount

Any idiot can sell something if it’s cheap enough

Why desperate attempts to create sales growth at all costs are killing retailers.

emotions, love, behaviour

When price alone is not the answer

Why retail marketers need to understand the crucial role emotions play in purchasing decisions.


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