The simple answer is no, but that won’t stop retailers from saying so.
At best, they’re subjective. At worst, they’re totally fake.
Ocado’s supermarket deals show there’s a fine line between the two.
Retailers already have enough data; they just have to study it.
Tips on the underrated art of scent marketing.
One person’s take on getting the basics right.
Why buy an expensive designer dress if you can borrow one?
A case for taking products off the shelves, and putting classrooms in the store.
Your long workweek may be doing you harm.
A closer look at global store closure data, and a plea for local data.