Shopper Marketing News - Inside Retail Australia.

Psychographic profiling and brand contextualisation

While psychographic profiling is not new, the function is evolving, says Karen Spear.

Shopper marketing: What’s happening in digital?

Popai and GfK review the use of digital tools in shopper marketing.

Aussie marketers win at global awards

Four Australian shopper marketing campaigns awarded top honours.

Undoing flat mass production experiences

Clair van Veen discovers a new best practice grocery experience.

Get inside their heads

Peter Firth demystifies shopper insights and identifies four steps to understanding this information.

XXXX takes over Bottlemart

Bottlemart becomes first major retailer to rebrand with well known consumer brand.

Super Bowl 2015: The biggest game in marketing

Jon Bird recaps on the retailer advertising winners of Super Bowl 2015.

How we will shop in 2015

Fuelled by the rise in retail spending in September, Peter Firth identifies what will keep momentum firing in 2015.

Pizza Hut’s mind reading menu

Pizza Hut launches digital menu that tracks customer eye movement.

Catalogues hit the mark with shoppers

Consumers still turn to traditional marketing methods when browsing and purchasing product.

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