Conversion Rate Optimisation Seminar

Event details

One day intensive workshop, ideal for current e-commerce operaters. Increase the success of your websites and increase customer conversion. Learn from experts in the conversion scene, specifically those with the knowledge of what works best in the retail sector. The Sheraton will host the event, and will provide a great lunch and setting.
161 Elizabeth Street, Sydney – Sydney Sheraton on the Park

Buy 3 tickets, and receive a 4th free. We will contact you after your 3 ticket purchase.

08:30 - 17:00 Sydney 17.06


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Event Information


08:30 Registration, Coffee, Meet and Greet

09:00 Opening remarks Inside Retail

09:10 Strategic Overview and Current Lay of the Landscape
Importance of conversion
Small versus large businesses
Beyond A/B split testing

10:10 E-Commerce to MeCommerce
From Transaction to Inspiration
From Static Shelf to Agile Digital Aisle
From manual to predictive

10:50 Break – Tea and Coffee

11:10 Case Study and Key Insights

11:40 Choice Architecture – learning from behaviour economics about design and conversion

12:10 Case Study

12:40 Panel, including tools used and takeaways

13:00 Lunch

14:10 6 pillars for usability and optimisation

14:55 Workshop and practical insights + tools

15:30 Break – Tea and Coffee

15:50 Omni Channel optimization

16:30 Panel – Best Practice + The Future of Conversion


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