Managing Marketing in a Multi Channel Retail Environment
What does it take to be a modern marketer in a fast paced, technology fuelled, ever evolving retail environment? The Inside Retail Academy focuses on empowering, educating and inspiring retail executives, retail teams and graduates through case studies and insights from leading, iconic, traditional, new and disruptive retailers.
The future of Australian retail will not only be how companies engage and connect to customers on local shores but also how well companies amplify that message on the global stage to create sustainable growth in new markets.
09:00-16:15 23.02 - Sheraton, 27 Little Collins St, Melbourne 24.02 - Sheraton on the Park, 161 Elizabeth St, Sydney
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08:30 Registration, Coffee, Meet & Greet
09:00 Opening Remarks Catherine van der Meulen, Inside Retail Academy Manager
09:10 Opening Keynote: Future of Retail John Batistich, Director Marketing, Scentre Group
10:00 Democratisation of Retail James Johnson, Director Customer Success & Retail Practice, Demandware
10:25 Leveraging Sponsorship Assets to Drive Advocacy and Sales David Bauer, Marketing Manager, Super Cheap Auto
10:50 Break – Tea & Coffee
11:10 Technology as In-Store Theatre Dr. Violet Lazarevic, ACRS
Research Unit Department of Marketing, Monash Business School
11:35 Interview: Building a Fitness Empire Through Instagram Julie Stevanja, Founder & CEO, Stylerunner
12:00 Authenticate or Die! Daye Moffitt, Strategy Director, Principals
12:40 Panel: The Now of a Modern Marketer Jessica Shannon, Hays Recruitment Daye Moffitt, Principals Dr. Violet Lazarevic, ACRS
13:10 Buffet Lunch
14:10 Australian Retailers: How Are Brands Succeeding on Social Media? David Goodfellow, Social Intelligence Lead, SDL
14:40 Evidence Based Marketing in a Global Landscape Levi Aron, Country Manager, Deliveroo
15:00 Break – Tea & Coffee
15:20 Marketing Partnerships with Impact
Melbourne: Simon Rossi, General Manager, Uber
Sydney: David Rohrsheim, General Manager ANZ, Uber
16:15 Wrap Up
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