Managing Marketing in a Multi Channel Retail Environment

Event details

What does it take to be a modern marketer in a fast paced, technology fuelled, ever evolving retail environment? The Inside Retail Academy focuses on empowering, educating and inspiring retail executives, retail teams and graduates through case studies and insights from leading, iconic, traditional, new and disruptive retailers.
The future of Australian retail will not only be how companies engage and connect to customers on local shores but also how well companies amplify that message on the global stage to create sustainable growth in new markets.

09:00-16:15
23.02 - Sheraton, 27 Little Collins St, Melbourne
24.02 - Sheraton on the Park, 161 Elizabeth St, Sydney

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Event Information

Agenda

08:30 Registration, Coffee, Meet & Greet

09:00 Opening Remarks
Catherine van der Meulen, Inside Retail Academy Manager

09:10 Opening Keynote: Future of Retail
John Batistich, Director Marketing, Scentre Group

10:00 Democratisation of Retail
James Johnson, Director Customer Success & Retail Practice, Demandware

10:25 Leveraging Sponsorship Assets to Drive Advocacy and Sales
David Bauer, Marketing Manager, Super Cheap Auto

10:50 Break – Tea & Coffee

11:10 Technology as In-Store Theatre
Dr. Violet Lazarevic, ACRS
Research Unit Department of Marketing, Monash Business School

11:35 Interview: Building a Fitness Empire Through Instagram
Julie Stevanja, Founder & CEO, Stylerunner

12:00 Authenticate or Die!
Daye Moffitt, Strategy Director, Principals

12:40 Panel: The Now of a Modern Marketer
Jessica Shannon, Hays Recruitment
Daye Moffitt, Principals
Dr. Violet Lazarevic, ACRS

13:10 Buffet Lunch

14:10 Australian Retailers: How Are Brands Succeeding on Social Media?
David Goodfellow, Social Intelligence Lead, SDL

14:40 Evidence Based Marketing in a Global Landscape
Levi Aron, Country Manager, Deliveroo

15:00 Break – Tea & Coffee

15:20 Marketing Partnerships with Impact
Melbourne: Simon Rossi, General Manager, Uber
Sydney: David Rohrsheim, General Manager ANZ, Uber

16:15 Wrap Up

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