The following is not a definitive list, but as always, it is written to make you think. In addition to these examples there are specific technological advances – particularly in mobile and in the payments space which are not covered here. (The bold phrases highlight the underlying eCommerce trend as I see it.) C-Wonder is setting the benchmark in customer experience. (Read my write up here.) Barneys is doing things with shoppable video ( Read my write up and comparison with David Jones here.)
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