Know thy product

Be sure to always know how your product differs from a competitor and how this difference is better for your customer. Allow me to give a brief example of an area in footwear I am somewhat familiar with. Gore Tex for most is a waterproof shield that protects the foot from getting wet. Most people don’t know how it works or whether it can withstand hours of saturation or just a brief sprinkle of rain. Walking into a store that sells Gore Tex footwear, one would expect or at the very least hope

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now