7-Eleven launching ‘lowest price’ app
The 7-Eleven Fuel app searches the nearest 7-Eleven fuel stores to find the cheapest price on fuel, which consumers can ‘lock in’ and redeem at any 7-Eleven store in the country within seven days.
“The 7-Eleven Fuel App is a world first innovation that forms a key part of our strategy to continue to be Australia’s number one convenience store,” said 7-Eleven digital marketing manager, Paul Wallace. “The launch of this app is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel.”
The app searches for the lowest local 7-Eleven fuel price using an algorithm and geo-location technology. Users then register for a 7-Eleven digital wallet and select the type and volume of fuel they would like to purchase, which customers ‘lock in.’ If the price of petrol at the store is lower than what customers have ‘locked in’ then the lower price is what they pay.
“Unlike other fuel discount schemes, the fuel app doesn’t require customers to spend money in-store to redeem fuel savings,” said Wallace.
7-Eleven says the app has been in development for over 18 months, with tomorrow’s official launch coming after ‘a rigorous’ five month pilot involving all 628 7-Eleven stores across Australia including customer testing and feedback.
The app is available now on both iOS and Android.
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