Accent Group launches online store for kids

Lifestyle footwear retailer Accent Group has launched The Trybe, an e-commerce site designed specifically for kids.

The site stocks one of the largest online collections of kids footwear available, with a variety of brands and styles for all ages.

With the Trybe, users can search for shoes based on size, style and colour rather than gender. Kids can shop for themselves through personalised profiles allowing consumers to add favourite items to a single click wish list, prompting a notification to send to their parents’ account to make the shopping experience easier and safer.

“Shopping for kids shoes is tough, poor availability of brands, range and sizes, combined with inconsistent in-store service makes finding kids footwear a painful shopping experience,” Accent Group chief digital officer Mark Teperson said. 

The Accent Group said after they have spent a lot of time listening to consumers and researching what was missing from the marketplace, they have designed the Trybe to focus on solving key challenges highlighted by consumers. Finding the right size is simplified by useful tools and technology, while family accounts allow kids to create their own personalised profiles to browse products in a safe environment.

“The Trybe is so much more than a just great online experience, the brand exists to inspire kids everywhere to be real, have fun and be bold,” Teperson said.

“We believe in the importance of supporting individuality and inclusiveness, youth culture and activating play, we lead with innovation and empower kids.”

Parents and kids will be able to shop across 24 iconic and renowned footwear brands including Vans, Timberland, Adidas, Nike and Converse, with access to exclusive collections.

For shoe sizes, parents can simply measure their kids’ foot at home and shop across all brands and all styles in centimetres in addition to traditional sizing.

All first time purchases on The Trybe are covered by a free returns policy when creating a new account on the website. This will ensure that parents are not out of pocket for change-of-mind returns or change-of-size exchanges.

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