Adelaide’s new look duty free
LS travel retail Pacific will complete a major refit of the land side and air side stores as part of an extension of the duty free concession, as well as increase the duty free footprint and introduce a number of new categories and brands to the airport.
Highlights will include a dedicated South Australian wine offer and an expanded technology accessories offer, tech2go.
New categories will see tablets, smartphones, watches, jewellery and travel retail confectionery added to the mix. Core categories will also receive a makeover as the retailer leverages its global vendor relationships to bring big name brands to the airport, including Napoleon Perdis, Givenchy, and L’Occitane.
“The launch of Aelia Duty Free in Australia is another important step in our plans to be a leading duty free player in the region,” Matt Mercier, CEO of LS travel retail Pacific said.
“Our goal is to create fantastic duty free experiences that exceed passenger expectations. We achieve this by blending global expertise with our deep knowledge and insight into the local market. By working closely with Adelaide Airport and our vendor partners we are building a duty free experiencethat exemplifies this approach”.
High end retailers such as Chanel, Dior, Estee Lauder, Clarins, YSL, OPI, Lancome, Elizabeth Arden, and Jurlique will all redevelop their existing sites.
In liquor, the store will have a special focus on whisky, the number one category in the South Australian domestic market, with a number of personalisations from key brands.
Mark Young, MD of Adelaide Airport, said the change to Aelia Duty Free at Adelaide Airport will result in a wider range of well known brands and the inclusion of a variety of South Australian products, specifically designedto showcase the state’s premium products to its international travellers.