AIMIA will host the Digital Bricks and Mortar Forum, with attendees to learn how e-tailers as well as traditional bricks and mortar stores are tackling the challenges of the digitised and mobile consumer.
The panel will look at how mobile is now the connective tissue in an increasingly non-linear path to purchase, as well as how to marry the benefits of a personalised digital experience with the more emotive physical journey.
The forum will discuss how brands and retailers are coping with an increasingly savvy shopper with an ever more iterative decision journey, providing a seamless experience, securing post purchase engagement, and the opportunities and threats a fully mobilised consumer holds.
The event will also cover how retailers are harnessing social across all stages of the consumer decision journey with content marketing and a tailored social experience, how shoppers are localising their retail experience, opportunities in real time, location-based targeting.
There will also be a focus on new technologies affecting consumer behaviours and what this means for the future of retail, and how to use data for insight, analysis, and ROI while maintaining trust and protecting the consumer.
For more information or to book place at the event, click here.
Details
Time: 10am – 12pm (registrations and networking from 9:30am)
Date: Thursday, 7th August 2014
Venue: Australian Museum, College St (use William St entrance), Sydney
Price: Inside Retail Premium Subscribers $125
Inside Retail newsletter subscribers $172
