Aldi is customers’ favourite once again

aldiAldi has taken home Canstar Blue’s Most Satisfied Customers Award in the Supermarket category for the fourth time in the last five years.

The low-cost supermarket received top marks for overall customer satisfaction, value for money, private label products and its famous Special Buys.

The German chain is currently in the middle of its first major store transformation in 17 years which is based on the way customers like to shop.

The new store layout is proving a hit with customers as they scored five stars for store layout and presentation.

More than 90 Aldi stores in Australia have been transformed so far with remaining stores to receive the upgrade by 2020.

The Canstar Blue research revealed that value for money is the most important driver of customer satisfaction. Aldi’s unique business model and streamlined operation eliminates costly extras and overheads. They hold just 1,450 every day products, compared to other supermarkets which sell around 20,000.

Communications and Customer Service Director, Adrian Christie said, “This is a humbling achievement for us and we are very pleased that we have been recognised by our shoppers and the industry. We’re well known for the great value we provide our customers, but just as important to us is ensuring our customers have the best possible experience in our stores and that they thoroughly enjoy our high quality fresh fruit and vegetables, meat and every day grocery range.”

“As we enter our 17th year, we remain focused on delivering an alternative shopping experience that we define as Good Different. We will continue to listen to our customers and look for continual improvements in the quality and selection of our range while maintaining our everyday low prices,” added Christie.

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