Global online marketplace Amazon has announced a record-breaking holiday season, with customers shopping en-masse across both the Christmas and Boxing Day sales events on the storefront.

“This season was our best yet… we are thrilled that in the U.S. alone, more than one billion items shipped for free this holiday with Prime,” Amazon chief executive of worldwide consumer Jeff Wilke said.

While the online store didn’t provide sales figures, Australian purchases saw a love of gaming push sales of the Nintendo Switch and New 3DS XL consoles dominate the holiday period, as well as Sandisk memory cards and various video games compatible with the systems themselves.

Fashion brands Birkenstocks, Bonds, Champion, Nike, Tommy Hilfiger and Puma were also noted as being “particularly popular” through the period.

“We were delighted to see so many Australian consumers shopping across all categories on Amazon.com.au in the run up to Christmas [and] during our Boxing Day Sale Event,” Amazon Australia country manager Rocco Braeuniger said.

“Our first year in Australia saw us increase selection five-fold to over 100 million products and introduce many new products and services for customers to enjoy, [and] we look forward to bringing much more to Australian consumers in 2019.”

In the lead up to the event, research from PayPal noted that it expected a quarter of Australian shoppers to head online on Boxing Day, with 70 per cent of those surveyed stating that online shopping is less stressful.

“Australians are looking for the best deals, not the stress that’s traditionally associated with heading out to the shops for the Boxing Day sales,” PayPal shopping expert Liz Lefort said.

“Increasingly those deals, or better deals can be found online, and Aussie shoppers are taking heed of that.”

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