E-commerce giant, Amazon, has unveiled the first of its planned fleet of branded cargo jets on Thursday during the Seattle’s Annual Seafair Air Show Parade.

The cargo jets are part of the online retailer’s effort to expand its logistics operation. Amazon’s Boeing 767-300, emblazoned with “Prime Air” on its fuselage, will be operated by the company’s air cargo provider, Atlas Air.

The recently revealed cargo jet, named Amazon One, is one of 40 that the online retail giant has agreed to lease through air cargo partners Atlas Air and ATSG as it improves its system for shipping and delivering goods quickly to its supplement partners.

“Creating an air transportation network is expanding our capacity to ensure great delivery speeds for our Prime members for years to come,” said Dave Clark, Amazon’s senior vice president of worldwide operations. I cannot imagine a better way to celebrate the inaugural flight than in our hometown at Seafair alongside Amazon employees and Seattle residents.”

There are currently 11 aircraft flying for Amazon with additional airplanes rolling out over time.

In the last year, Amazon has launched several initiatives to enhance its system for shipping and delivering goods to its customers.

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