An extremely successful wholesaler told me recently that if he were able to put the clock back 15 years, he would not be supplying bricks and mortar (B&M) retailers. Reason? It is much easier and more profitable to supply online retailers (OLR). And more than that. The OLR are becoming increasingly sophisticated, some having teams of software engineers on their payroll. The B&M retailers are therefore unable to compete and are falling further and further behind. In fact the systems and p
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