Apple reveals flagship location

 

macarthurApple has confirmed it will open its long awaited Australian flagship in Brisbane’s CBD later this year.

The store, which will be the retailer’s largest Australian store to date, will open at the MacArthur Chambers building on Queen St.

The historic building was purchased by the Precision Group in 2006 as part of the MacArthur Central Shopping Centre.

“The size and strategic location of the property, being at the nucleus of Brisbane’s retail and commercial precincts and gateway to Queensland’s busiest pedestrian mall, created a magnificent opportunity to enhance the property’s profile by accommodating an international brand of unrivaled stature,” Shaun Bonett CEO and MD of Precision Group said.

The deal was negotiated by Colleen Middlemass, Precision’s Queensland state asset manager, who began discussions with Apple almost six years ago.

“This wasn’t a task taken lightly,” Middlemass said.

“A number of options were considered. The final negotiations took place over the course of a year. An extensive journey involving a detailed design process and elaborate construction then ensued.

“This has been a genuine commercial adaptive reuse of an existing large heritage premises, requiring support from all the stakeholders. From state and local government through to retailers and residents, the consistent collaboration of all parties has overcome the numerous challenges that come with a project of this nature,” Middlemass said.

“The outcome is simply spectacular with MacArthur Chambers having been painstakingly restored both inside and out to its former glory and beyond”.

Other national retailers housed in the building include JB Hi Fi, as well as a newly expanded full line Woolworths supermarket.

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