Battle of the groceries

 

shopping aisle supermarketGrocery retailers should be putting their energies into gravy, cake mixes, cheap nappies, and French champagne, according to Shopper Tracker.

The local retail insights agency has found that Australian grocery shoppers are most swayed by promotions on disposable nappies and coffee.

Liquid breakfast drinks, blocks of chocolate and freshly prepared pizza will also get grocery customers through the supermarket door.

When it comes to the liquor space, the number one special to lure shoppers is fairly predictable: discounted French champagne.

Promotions on bourbon and various types of beer will also do the trick, says Coles and Woolworths’ grocery and liquor insights agency.

Speaking at Popai’s State of the Nation breakfast in Sydney, Shopper Tracker’s Simon Ford said there were many gaps in the grocery market.

He said homebrand developers and product buyers should focus their energies on innovative meal and snack solutions.

Ready to heat sauces, marinades, cake mixes, fresh pizza, and recipe mixes are Ford’s top five product development suggestions for 2014.

When it comes to slashing prices, Aussie shoppers are the most reactive to value on disposable nappies, long life milk, chocolate, cola soft drink, and hair colouring products.

“Invest in these categories to reassure shoppers on price,” said Shopper Tracker’s breakfast presentation.

Ford said the number one priority for retailers should be availability, even above value, price, merchandising, or customer service.

Shopper Tracker has found shoppers are most likely to walk out of a store if it’s out of nappies, drink mixers, razors, feminine hygiene, and long life milk.

When it comes to the products that people are most likely to buy on impulse, there was a pretty clear winner – chocolate.

Blocks of chocolate and bags of confectionery hit the shopper’s sweet spot, along with liquid breakfast drinks and, surprisingly, cat food.

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