Ben & Jerry’s to open more stores
Ben & Jerry’s says it will open up to 30 franchised Scoop Shops across Australia, following the successful launch of the first franchise Scoop Shop in Chatswood which opened its doors to the public in January.
Johnny Hammond, Ben & Jerry’s brand manager, said the decision to expand Ben & Jerry’s franchise business was led by consistent consumer demand but the many challenges of producing and distributing super premium ice cream meant the company had to ensure the process was tried and tested before debuting a focused franchise business plan.
“With the success of the inaugural Chatswood Scoop Shop and the learnings from the many stores overseas, we’re confident that the Australian franchise model is fully formed and robust.”
Ben & Jerry’s has been operating worldwide for over 30 years and has used franchising as a development strategy for almost all of this time. As part of a multinational company, Ben & Jerry’s says it has the resources to invest time and money into the education of franchisees, offering them constant support in order to foster growth, which further ensures the brand message is properly communicated to consumers.
Hammond continued: “We are determined to avoid any potential issues by setting realistic growth ambitions, particularly in the first five years. We are looking to open a small number of scoop shops in high exposure areas. By keeping the number of stores low, we eliminate the risk of cannibalisation, which is a significant challenge for other franchise networks.”
Ben & Jerry’s plans new franchises in key sites along the east coast including Bondi Beach, Circular Quay, Darling Harbour and Sydney CBD in NSW, Chapel St, Melbourne CBD, South Bank and St Kilda in Victoria, and Brisbane’s CBD, Broad Beach, South Bank and The Valley in Queensland.
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