Bendon Group opens top drawer at Westfield Warringah
Named after the ‘universal home’ of lingerie and swimwear – a woman’s top drawer – Drawer No. 1 will feature an exclusive, curated mix of Bendon’s women’s intimates and swimwear brands in a premium environment. Bendon has also launched a dedicated website for the new venture.
“Our inspiration for Drawer No.1 was clear and simple: to create a premium environment for women seeking exceptionally high levels of service,” said Bendon CEO, Paul Cherny.
“Drawer No.1 brings Bendon’s house of brands to life in a new and exciting retail concept and we’re thrilled to be offering current – and new – customers a wealth of choice in a discerning and dynamic environment.
“This is thoughtful retail that is unique to the Australian market.”
Bendon said the store will offer expert, personalised advice and complimentary bra fittings as part of its services.
Drawer No.1 will also offer an exclusive loyalty programme – the No.1 club – with a reward hierarchy, incentives and exclusive experiences, automatically moving members up as they spend.
The debut store at Westfield Warringah will be followed by Westfield’s Chermside on 20 October and Carindale on 13 November, with further launches planned for 2018.
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