BikeExchange has been in the business of bringing “all things bicycle” to its global online marketplace for the last 10 years.

Now the e-commerce business wants to help sellers boost their web presence beyond the marketplace with a new product called Webstore.

Webstore provides sellers with a fully standalone, customisable website that has broad functionality, e-commerce capabilities and full integration into POS systems on a subscription basis.

BikeExchange offers design and other implementation services, while also syndicating product listings onto its local marketplace site in the seller’s country.

“We know how important a website presence is for a bike retailer and equally how much time it can take up. BikeExchange Webstore will provide retailers with a thorough and easy-to-market website that offers a deep list of functionality and capabilities on a subscription basis,” BikeExchange’s global CEO, Mark Watkin, said.

“Taking up a Webstore provides a real advantage for retailers, giving them instant, live connections with their store inventories and stocks.”

Founded in 2007, BikeExchange has eight local marketplaces, including in Australia, New Zealand, Germany, the US, Ireland and the UK, and nearly 100 employees across 10 countries.

According to the marketplace, it receives more than 30 million visits to its global sites annually.

“BikeExchange Webstore is an exciting product launch and the first of a strong list of new offerings we will launch this year,” Watkin said.