Blurred lines

  For more than a decade pureplay online retailers and technology vendors have been waging a propaganda war about the future of retailing becoming exclusively online. Seemingly, consumers hate physical shopping so much that the allure of cheap prices and efficiency of transacting would dominate all decision making so much that the tidal wave of consumer dollars flowing to online was only limited by the level of capital expenditure directed to technology vendors. Not only has this argume

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