Booktopia on track to hit centurion club
Over 3.7 million Australians have bought from Booktopia in the past decade and the company sells one book every 7.8 seconds, shipping around 18,000 individual items each day from its 13,000 square metre headquarters and distribution centre in Homebush, Sydney.
The e-tailer stocks about 130,000 titles in its distribution centre and said with Amazon’s arrival imminent, the company is looking to take the US online giant on at its historical core – books.
The company stated with its same day shipping offer, discounted pricing and flat shipping fee, they are a legitimate alternative to Amazon’s offering.
According to Tony Nash, Booktopia’s CEO, if an online retailer is everything to everyone, which is Amazon’s offer, it cannot be one thing to one category.
“Booktopia purely focuses on books, e-books and audio books and we are very good at it,” Nash said. “With more and more people transacting online via their phones retailers have very little screen size to engage with customers. Sometimes more is actually less as in Amazon’s case and perhaps only selling books means less is actually more to the customer.”
Nash said Booktopia focuses on Australian authors and Australian titles and around half of what they sell has Aussie origins.
“This is not a priority for Amazon so Australians can rely on Booktopia for local content,” he said.
Booktopia was recently named National Book Retailer of the Year for the second year in a row at the 2017 Australian Book Industry Awards. Booktopia co-jointly won the award last year with Dymocks.
Sales volume was one of the criteria for winning the award according to the judges. Other factors include innovation, customer service, merchandising and marketing, meeting key business objectives, operations and logistics and initiatives to promote reading and literacy in Australia.
Other winners at the ABIAs were Jimmy Barnes for his autobiography, “Working Class Boy”. Jane Harper won Book of the Year and Fiction Book of the Year for her internationally acclaimed “The Dry”. Andy Griffiths and Terry Denton won two awards for the mega-selling book “78-Storey Treehouse”, the sixth book in the series.
“Booktopia’s vision is to be Australia’s bookstore,” Nash said. “Winning this award means we are right on track.”
“However, there is still so much more to accomplish and we are focusing on sustainable growth, working close with the Australian publishers and authors and continuing to provide a service that gives people the best book buying experience in Australia.”
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