Bucking Bull opens new concept store

Bucking Bull Australia Fair 1Carvery franchise, Bucking Bull, has opened a new concept store in Australia Fair Shopping Centre on the Gold Coast.

The new store has a contemporary design and new menu that is a departure from the brand’s classic roast meal, and instead features a range of new artisan burgers, rolls and bread-free bowls, as well as chips, onion rings, dessert and the brand’s signature pork crackle.

“Bucking Bull has always been incredibly meat centric, a positioning that has resulted in a devout and loyal following to date,” said Dean Vella, executive director.

“The new concept at Australia Fair brings the art of roasting into the 21st century with a menu that we really consider to be a game changer for us,” Vella said.

With the new menu, Vella said they have introduced premium slow cooked ingredients such beef brisket and pork belly in place of the classic roast meats.

“The response has been fantastic,” he said.

According to Vella, the new concept store forms part of Bucking Bull’s strategic direction to increase its footprint and expand into the fast-casual market.

“As the food category is increasingly becoming the hero in retail environments, the dynamics of the food court we once knew have changed,” Vella said, adding this change is due to the introduction of fast casual dining areas and entertainment and restaurant precincts within shopping centres.

Bucking Bull Australia Fair 3“The customer now visiting the food court is a very different customer that we have been serving over the past 17 years, and we too have had to evolve our model and offer to remain relevant,” he said.

Vella said customers and millennials in particular are demanding an elevated dining experience, “and where we see this model evolving quite naturally is into a fast-casual space, complete with licensing.”

“We want mates to hang out and enjoy a beef brisket burger and a beer. That’s the goal and that’s where we’ll be driving Bucking Bull’s growth, both in South East Queensland and then further afield in the next 12 months.”

Bucking Bull, which is part of the Aktiv Brands group, along with Skewerz Kebabz and Primal Pantry, opened its Australia Fair concept store on October 23.

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