Bunnings launches nine-part DIY series aimed at millennials
Yesterday, Bunnings launched a nine-part DIY series on YouTube, Make It Yours, to educate consumers on small-space renovations that can be completed on a budget.
While the business already provides how-to guides on its website, this new series is focused on a generation of younger Australians – those living in smaller homes, or long term renters.
“We know that younger Australians see DIY differently, having less aptitude towards traditional DIY and are turning toward interior design trends and easy cosmetic upgrades to freshen up their homes,” Bunnings general manager Keith Murray said.
“Make It Yours will deliver DIY in a new format, showcasing how easy DIY can be on a modest budget and inspire the next generation of DIYers to create the home of their dreams, whether they are home-owners, long-term renters or personalising their space within the family home.”
The initiative has partnered with 13 different creators, and will launch new episodes every Monday for the next nine weeks.
Bunnings has previously noted it would put a greater focus on serving the “next generation of customers“.
Changing demographic and societal trends have affected the way consumers spend their money, and millennials, who are making up a greater proportion of the company’s customer base, have less DIY aptitude but greater digital awareness, Bunnings said during a presentation to investors in March.
Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.
Inside Retail Polls
In the latest issue of Inside Retail, we celebrate 20 of Australia’s coolest businesses. Get the free report here:… https://t.co/REjr5LDgoE4 days ago