Calvin Klein to open store in revamped Broadway

Calvin Klein underwearCalvin Klein, will open a store at the redeveloped Broadway Sydney shopping centre in August.

The underwear label, a wholly owned subsidiary of PVHBA, has leased a 65sqm space, according to the shopping centre’s owners, Mirvac and Perron Group. The store will showcase its collection of intimate apparel for men and women, as featured on model Bella Hadid and Real Madrid footballer James Rodriguez in their latest campaign. The store will also offer its women’s athleisure range, Calvin Klein Performance.

“The introduction of Calvin Klein Underwear further cements Broadway Sydney’s position as a premier shopping destination,” said Christina Nelson, Mirvac’s senior development manager.

“The centre has focused primarily on retail trends and by introducing a diverse mix of brands to Broadway Sydney, we hope to provide shoppers with an urbanised precinct housing everything they need from food and lifestyle, to fashion and beauty,” Nelson said.

The new Calvin Klein store will be in Broadway Sydney’s Level 2 area, which is in the midst of a $55 million redevelopment.

The revamped second level includes a 3400sqm expansion to increase its current retail offering and is due to launch in August 2016. Calvin Klein Underwear will join H&M with more brands to be announced over the coming weeks, as indicated by Mirvac.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week. 

Comments

Comment Manually

Inside Retail Polls

What were the biggest challenges during the 2019 holiday period?
Vote

Twitter

Department store Myer has further streamlined its executive team, cutting 35 roles from its head office in Melbourn… https://t.co/jEPQL27ujx

4 days ago

Clothing retailer Jeanswest is the latest retailer to enter voluntary administration, citing difficult trading co… https://t.co/xyBNwDPO0J

5 days ago

Our contributor recalls a few once-popular retail metrics and suggests we should think twice before moving on to th… https://t.co/v0QL02AIaB

5 days ago