CameraPro unveils newly expanded store

cameraproBrisbane-based photographic retailer, CameraPro, has expanded its Newstead store to include a ‘touch and try’ camera station and cafe style workspace for photographers to undertake autonomous or collaborative work.

Jesse Hunter, CameraPro’s founder and managing director, stated he found the photographic medium to be an extremely powerful medium of story-telling and connecting communities.

“My interest in photography grew and I saw a need in the market for a store that really offered high level professional photography equipment and relationship-based customer service,” Hunter said.

The unveiling of the new store, Hunter said, coincides with CameraPro’s desire to create a haven for the photography community rather than just being a place that sells cameras.

“CameraPro has worked extremely close with our key suppliers in order to develop what we believe will create the optimum customer experience,” Hunter said. “This includes an engaging retail environment of full range and extensive access to products to touch and try, lunch time in-store tips, tricks and workshops and one of Australia’s most extensive photographic equipment ranges on display.”

Hunter said they have also partnered with Canon Australia in developing a new retail concept in terms of ‘touch and try’ products, which provides access to some of Canon’s most professional products, breaking down the traditional barriers customers face when wanting to experience products at the point of sale.

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