Chadstone takes top marketing prize


chadstone campaignChadstone Shopping Centre has taken out the top prize at this year’s Shopping Centre Marketing Awards, Australia New Zealand.

The Melbourne centre won Campaign of the Year for its Sex and the City promotion, led by CFSGAM’s Kelly Price.

The promotion saw 20 outfits used in the Sex and the City movie displayed at the centre for the month of March, with several activities built around the event.

The awards, held in Sydney last night, were hosted by the Property Council NSW and The Shopping Centre Council of Australia fot the first time in their eight year history, with the expanded event allowing for more attendees.

The 2013 Shopping Centre Marketing Awards recognise five major marketing categories for shopping centre, broken down by centre size.

The full list of winners includes:

1. Big Guns – Branding/Repositioning
WINNER: Be You – Broadway Shopping Centre – Mirvac – Adeline Chin
RUNNER UP: Let Us Entertain You – The Hyperdome – QIC – Ann-Maree Kramarics

2. Big Guns – Community
WINNER: Support the Girls – Westfield Miranda – Westfield – Sarah Vanzella
RUNNER UP: Sit-Art – The Myer Centre Brisbane – CFSGAM – Amber Carroll

3. Big Guns – Development/Redevelopment
WINNER: How The West Was Won – Highpoint Shopping Centre – The GPT Group – Melissa Miran
RUNNER UP: Believe Your Eyes – Stockland Merrylands – Stockland – Eliza Hodgson

4. Big Guns – Digital Initiative
WINNER: Be A Christmas Star – Broadway Shopping Centre – Mirvac – Adeline Chin
RUNNER UP: WebApp – Craigieburn Central – Lend Lease – Paul Pozzobon

5. Big Guns – Sales Promotion
WINNER: Sex and The City – Chadstone-The Fashion Capital – CFSGAM – Kelly Price
RUNNER UP: Glamathong – Elizabeth Shopping Centre – CFSGAM – Brook Kentwell

1. Little/Mini Guns – Branding/Repositioning
WINNER: Fresh Food Market tour series – Centro Box Hill – Federation Centres – Maree Sanderson
RUNNER UP: Food Discovery Tours – Sunnybank Plaza – Retail First – Lisa Smith

2. Little/Mini Guns – Community
WINNER: Sensitive Santa – Bendigo Marketplace Shopping Centre – CFSGAM – Dannielle Downs
RUNNER UP: Live Sites in the City – Wollongong Central – The GPT Group – Belinda Brilsky

3. Little/Mini Guns – Development/Redevelopment
WINNER: The Leading Light – Wollongong Central – The GPT Group – Benjamin Hughes
RUNNER UP: We’re Here For You – Hinkler Central – Mirvac – Aaron Ng

4. Little/Mini Guns – Digital Initiative

WINNER: Escape the Winter Brrr – QV Melbourne – CFSGAM – Tanya Lunardon
RUNNER UP: My Recipe Rules – Chirnside Park – The GPT Group – Cara Calandra

5. Little/Mini Guns – Sales Promotion
WINNER: Chinese à la QP – QueensPlaza – CFSGAM – Emma Chettleburgh
RUNNER UP: The Dark Knight Rises – The Galeries – Ipoh Management Services – Cynthia Zabaneh

1. Multi Centre – Branding/Repositioning
WINNER: DFO Wins Fashion Friends – CFSGAM – Martine Criswick
RUNNER UP: Fashion Lust – Westfield – Jane Webster

2. Multi Centre – Community
WINNER: Family Week – Lend Lease – Christine Khoury
RUNNER UP: Operation Backpack – Jones Lang LaSalle – Sarah Nolan, Shauna O’Hare, Tracey Thomas and Honor Marshall

3. Multi Centre – Digital Initiative
WINNER: Pic Your Prize – AMP Capital – Christine Khoury and Belinda Daly
RUNNER UP: Selfies Promotion – Westfield – Katrina Ang

4. Multi Centre – Sales Promotion
WINNER: Super Saturday – Westfield – Melissa Prpic
RUNNER UP: Spring Summer GLAM – CFSGAM – Lauren Cook

Campaign of the Year
WINNER: Sex and The City – Chadstone-The Fashion Capital – CFSGAM – Kelly Price
RUNNER UP: Be You – Broadway Shopping Centre – Mirvac – Adeline Chin


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