Pharmacy chain, Chemist Warehouse, has taken out the top gong at the 26th annual Australasian Catalogue Association Awards event held last week.
In the category for top retailer distributing catalogues to audiences of over 3.5 million, Chemist Warehouse’s ‘Prices are Falling’ campaign beat the likes of Kmart’s ‘Fit for Every Day’, Dan Murphy’s ‘Buyer Guide’ and Coles’ ‘Health and Beauty Dropout’.
“The catalogue in its traditional sense has been challenged, especially over the past year,” Kellie Northwood, CEO, ACA. “Given the low-cost entry point of >19c and their ability to showcase a wider product range, catalogues and letterbox marketing continue to deliver strong return on investment for retailers.”
Commenting on its major win, group marketing manager at Chemist Warehouse, Lia Heim, said catalogue marketing played a pivotal role in its customer’s purchasing journey.
In the supermarkets category, German supermarket giant, Aldi’s ‘2016 Snow Gear’ campaign beat finalists including Woolworths ‘Woolworths Marvel Collectibles 2016’, Romeo’s Retail Group’s ‘Romeo’s Foodland SA – Family Owned & Community Minded’ Kiwi chain Countdown’s ‘Countdown Lockdown’.
Catalogue Retailer of the Year – up to 1.5m
Winner David Jones – ‘AW17 Brand Book Two’
Finalists: Myer – ‘Remember When’
BCF – Camp Couture’
Kathmandu – ‘The Summit’
Catalogue Retailer of the Year – up to 3.5m
Winner Myer – ‘Remember When’
Finalists Officeworks – ‘Inspire Their Imagination’
Harvey Norman – ‘It’s All For Mum’
Domayne – ‘The Outdoor Collection’
Specialty Retailers – Jewellery, books, fabrics, eyewear, Food / Cuisine
Winner L’Oreal – ‘Kerastase Brand Book’
Finalists Robina Town Centre – ‘The Kitchens Summer 2016/17’
L’Oreal – ‘Shu Uemura Brand Book’
Camera House/Canon – ‘Win a Money Can’t Buy VIVID Experience (Canon)’
Winner Vintage Cellars – ‘Best Of Awards 2017’
Finalists Vintage Cellars – ‘This is No Ordinary Christmas’
Dan Murphy’s – ‘Dan Murphy’s Buyer’s Guide’
Parafield Airport Liquor store – ‘P.A.L.S. Seasonal Liquor Guide SA Made’
Shopping centres
Winner Grand Central Shopping Centre – ‘Art Meets Style AW17’
Finalists Northbridge Plaza – ‘Plaza Spring/Summer 2016’
Grand Central Shopping Centre – ‘SS16’
Hyperdome Shopping Centre (QIC)
