Chemist Warehouse is set to advertise through APN Outdoor’s national network of digital billboards following the announcement of a major media partnership today.

The initial phase of an ongoing digital outdoor strategy has gone live across Sydney, Melbourne, Brisbane, Adelaide and Perth with the pharmacy retailer asserting it is embracing the attributes of digital outdoor advertising.

“Our business and consequently our advertising needs to be highly reactive to the needs, and shifting desires of consumers,” said Chemist Warehouse COO, Mario Tascone. “APN Outdoor’s Elite Screen portfolio has allowed this principal to be integrated into our outdoor media strategy. We’re excited to see the results of what is sure to be a great, ‘always on’ campaign.”

The retailer says integrating live updates, price point adaptability and location specific targeting will be incorporated into Chemist Warehouse’s marketing strategy.

“The partnership with Chemist Warehouse is an exciting move for both businesses,” said APN Outdoor general manager sales, Mark Fairhurst. “We anticipate an array of great executions that truly capitalise on the power of our Elite Screens, putting their unique capabilities of immediacy, creative flexibility, and reactivity to work for Chemist Warehouse. As our network expands and our footprint spreads, it’s great to see brands embrace the power of digital outdoor, placing it at the centrepiece of their campaign and realising the power of the medium”.

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