Christmas retail – what a turkey!

Some major – and not so major – retailers began selling Christmas in July. Not just a few items, but a whole range of products starting filling the shelves a whole four months before customers are really ready to get their heads into the ‘spirit of the season’. Combine that with the annual July toy sales period and you have a call on customer’s conscious shopping that is disconnected with the very idea of the emotion of the season. Within 8 weeks of going to market – sixteen week

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