The Co-op, Australia’s largest member-owner retailer, is giving its 1.8 million members $25 cash back.
Members who switch their old membership card for a new one will receive $25
The offer is open to all members regardless of when they joined.
The new Co-op membership card is a multi-function card with a zero monthly fee ME Bank EveryDay transaction acccount with Debit MasterCard. The program aims to establish a lifetime partnership between the Co-op and members, maintaining relevance long after university has finished.
Co-op is Australia’s largest campus retailer and cooperative, with 54 stores.
“All members are eligible to switch, whether they joined last year or all the way back in 1958. A Co-op member is a member for life, and we want to remind them of that.
“They can spend it on whatever they want, wherever they want,” he said.
The Co-op is contacting members via email to offer them their opportunity to switch to the new card. It has also set up a hotline and dedicated website for members without a current email address in the Co-op system. Alternatively, they can email at cooponline@coop.com.au
