Coles extends Little Shop collectibles campaign

Supermarket giant Coles announced it will extend its Little Shop collectibles campaign for another few weeks or until supplies last.

The promotion, initially due to end on August 28, allows customers to collect free miniature replicas of some of Australia’s most popular grocery brands for every $30 spent.

Greg Davis, Coles chief operating officer, said their customers have been very positive about Little Shop and are having a lot of fun collecting and swapping the miniatures.

“We’ve heard stories about how Little Shop has created mini communities with friends, families, neighbours and work colleagues all helping each other collect,” Davis said.

“We are delighted to be able to continue the campaign for customers who have told us they need more time to complete their sets.”

Little Shop also includes a special edition mini “Big red hand” which also comes with a free $100 Coles gift card.

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Comments

14 comments

  1. zafer korkmaz posted on August 28, 2018

    When the campaign started I could see it becoming a huge success. I have 2 school age kids who were never interested in coming along with me when I did the grocery shopping. But they are now looking forwards to the weekend to join me. They make sure I go to Coles. It has turned into an absolute craze where they have been swapping their duplicates with cousins and school friends to complete the range. It is such a success for Coles. Well done!

  2. Lynne brazulaitis posted on August 28, 2018

    Their should have been more off the folders to put them in i have 9 grandchildren and could only get 1 folder very sad for the others they just have theirs in bags

  3. Lily Geng posted on August 31, 2018

    When the cases coming in stock again? I have my set completed with case very earlier now helping all my friends completing theirs, however they are facing the same problem - nowhere to find the case except those people on eBay are making huge profits on the cases some are selling more than $70. How ridiculous! Coles should have put more cases on shelves.

  4. Jo hill posted on September 1, 2018

    I have had a lot of fun collecting these, it has also brought my youngest daughter and I a lot closer at 23 she has never shown any interest in anything, however this has helped her meet people and learn to have fun, we have collected 6 sets in total, 1 for my daughter and 5 for my grandchildren, unfortuanately we have only been able to get 1 folder, it's a shame there wasn't more brought out, would love to give completed sets to the grandchildren

  5. Cindy Stevenson posted on September 3, 2018

    Are you releasing more folders as trying to get one on ebay is ridiculous they are asking upwards of $100 for an empty one

  6. Sharon posted on September 3, 2018

    Hi just wanted to ask if you are getting anymore folders for the miniature groceries thankyou

  7. Anna posted on September 4, 2018

    Can you please tell me if they are releasing any more folders. My grandson is collecting these but no folder. I think it's outrageous that people are able to sell the collectables and folders online for outrageous prices. I have checked numerous Coles stores for the folders.

  8. Tracy posted on September 4, 2018

    Are you bring the folders back in stock as I have my collection but don’t have a folder to put them in. So what am I supposed to do with out a folder??

  9. Liz posted on September 7, 2018

    You all know why we as geninue shoppers of Coles are not able to get the folders. Staff has been taking the folders themselves and apparently this has happen in many stores but was caught only in one store. Am not surprised that they took the minis to sell too. Just look on gumtree and Facebook and you can see people selling in bulks. Coles should do things right. Assured their customers that they are bringing the folders back and see what th staff is going to do with all their folders that they took illegally.

  10. Danielle posted on September 8, 2018

    We missed out on a folder too due to the money-makers who buy them up to sell for exorbitant prices when stocks run out. Coles you really do have a responsibility to your customers to release more folders. There are thousands needing them. I just signed a local petition with nearly 1000 signatures already!

  11. Shannon posted on September 9, 2018

    My boy has enjoyed collecting and swapping with friends, due to autism he gets very focussed on the collecting, he did not get a folder and has the full collection. Apart from eBay, can Coles make more folders available?

  12. Lea posted on September 10, 2018

    100 dollars and more for the folder on eBay is disgusting , Are we going to be able to get it from coles again.

  13. Lynette Vernon posted on September 13, 2018

    Are you reissuing the folders you extended the program but no folders and you were short of folders from the start

  14. Anne posted on October 13, 2019

    Hi Greg, Coles COO I spent a fortune collecting four complete Coles Mini Little Shop 1, - 2018 editions for my nieces and nephews but was unable to buy four collector cases as they sold out the first week. They are currently on sale on EBay for $100 plus. I’m interested to know how many of the Coles Little Shop 1 cases/folders were made and sold. One seller on EBay claims they are extremely rare and is asking hundreds of dollars for an empty case

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