Supermarket giant Coles announced it will extend its Little Shop collectibles campaign for another few weeks or until supplies last.

The promotion, initially due to end on August 28, allows customers to collect free miniature replicas of some of Australia’s most popular grocery brands for every $30 spent.

Greg Davis, Coles chief operating officer, said their customers have been very positive about Little Shop and are having a lot of fun collecting and swapping the miniatures.

“We’ve heard stories about how Little Shop has created mini communities with friends, families, neighbours and work colleagues all helping each other collect,” Davis said.

“We are delighted to be able to continue the campaign for customers who have told us they need more time to complete their sets.”

Little Shop also includes a special edition mini “Big red hand” which also comes with a free $100 Coles gift card.

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