Coles signs up Thankyou range

Supermarket giant Coles has confirmed it will stock products by Australian social enterprise, Thankyou, following its much publicised social media campaign. Resource-1

Earlier this month, Coles and Woolworths were both targeted by the local FMCG brand’s usual marketing tactic. Thankyou, released a short video asking consumers to pressure the retailers to stock its new products.

Thankyou, formerly known as Thankyou Water, is known for its water range that gives a slice of profits to developing international communities, is using the tactic to launch into food.

The 6.50 minute “The Coles and Woolworths Campaign” film by Thankyou, previously known as Thankyou Water, features its MD and co-founder, Dan Flynn.

“This is a huge jump to go from water to food,” he says, while introducing viewers to former Masterchef contestant, Callum Hann, who worked on the food range.

“We think that if Coles and Woolworths knew Australians were prepared to buy our range, the two biggest retailers would love to stock Thankyou,” he says.

“The key is showing them that the demand is there.”

This is not the first time that Thankyou has called on Australian consumers to pressure major chains before approaching the retailers to stock their product.

In previous campaigns, Thankyou asked Australians to submit videos of them showing support for its Thankyou Water to be stocked by 7-Eleven.

7-Eleven went onto become a primary stockist of Thankyou Water, along with retailers like IGA and Australia Post.

Thankyou’s website says that every bottle of water sold provides at least “one month’s worth of water to someone in need”.



Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Do you plan to participate in Halloween this year?


Do you enjoy receiving our daily Newsbriefs, weekly publications, quarterly magazines and attending our Academy eve…

2 weeks ago

Know an outstanding retailer supplier? Nominate them for the 2020 Retailer Awards: #RA20

3 weeks ago

Do you know any retailer with exceptional customer experience? Nominate them at 2020 Retailer Awards:…

4 weeks ago

FREE NEWS BRIEFS Get breaking news delivered