Woolworths is targeting children and the young at heart with an augmented reality promotion with Hollywood’s DreamWorks.
The Australian supermarket chain has launched a range of free 3D action cards given to shoppers for every $20 spent instore.
The action cards star characters from DreamWorks’ films Madagascar, Turbo, Shrek, Puss in Boots, Kung Fu Panda and The Croods.
The films target children and it is expected that the loyalty cards and corresponding augmented reality app will too.
Woolworths is also selling a corresponding “collectors” photo album for $5 containing activities, board games, and recipes.
The supermarket’s activation partner, TCC, says the promotion is about targeting shoppers and consumers into the supermarket chain.
“Competition is alive and well in Australia and as a result retailers need to provide a point of difference to drive loyalty,” says Ken Whitaker, MD Asia Pacific at TCC.
“Today’s customers are looking for more than a transaction, but an experience.
“We were challenged by Woolworths to develop a campaign that would engage with their primary shoppers, and provide joy and excitement to the customer experience.
“Through the DreamWorks Heroes campaign we hope to add an element of fun for the customer, and bring them into the stores more often.”
TCC says it has found that total store sales increase by three to five per cent during any given campaign.
