Company inserts niche


computer, laptop, onlineInsert marketing company, ParcelPush, is teaming up with online retailers for post-purchase product pushes.

ParcelPush takes traditional product sampling to the e-commerce realm by placing cosmetics, snacks, and other items inside online orders.

Co-founder, Bjorn Behrendt, told Inside Shopper the sampling campaigns usually have between a one and 2.5 per cent conversion rate.

“The conversion rates vary greatly based on the offer, for example a $10 voucher has a smaller conversion rate than a $100 voucher,” he says.

ParcelPush works with online retailers The Iconic, brandsExclusive, DealsDirect, and OO, as well as smaller local e-commerce players.

Behrendt says discount cards or coupons are the most common campaign, but lotions, snacks, batteries, or magazine samples are also popular.

Andreas Otto, MD of The Iconic, says the e-tailer loves the idea of giving customers something positive that they didn’t expect.

“We loved the idea of surprising our customers with a little extras in their box, especially if it adds value and complements our fashion or beauty products.”

Other sampling possibilities include vouchers that can be peeled off the outside of a box.

Advertisers can run tests across different product groups to maximise conversion rates in niche segments.


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Inside Retail Polls

Myer's new chief executive
Is John King the right CEO to lead Myer's turnaround?


Super Retail Group has named Peter Birtles's replacement. Anthony Heraghty to take on CEO role at end of March.…

7 hours ago

Can we dispose with our disposable mentality further, by doing something to cut down on all the packaging of our fo…

11 hours ago

Declining sales over holiday period, due to lessening demand in Asia-Pacific, Europe and the Americas, dampens reta…

1 day ago

FREE NEWS BRIEFS Get breaking news delivered