Company inserts niche


computer, laptop, onlineInsert marketing company, ParcelPush, is teaming up with online retailers for post-purchase product pushes.

ParcelPush takes traditional product sampling to the e-commerce realm by placing cosmetics, snacks, and other items inside online orders.

Co-founder, Bjorn Behrendt, told Inside Shopper the sampling campaigns usually have between a one and 2.5 per cent conversion rate.

“The conversion rates vary greatly based on the offer, for example a $10 voucher has a smaller conversion rate than a $100 voucher,” he says.

ParcelPush works with online retailers The Iconic, brandsExclusive, DealsDirect, and OO, as well as smaller local e-commerce players.

Behrendt says discount cards or coupons are the most common campaign, but lotions, snacks, batteries, or magazine samples are also popular.

Andreas Otto, MD of The Iconic, says the e-tailer loves the idea of giving customers something positive that they didn’t expect.

“We loved the idea of surprising our customers with a little extras in their box, especially if it adds value and complements our fashion or beauty products.”

Other sampling possibilities include vouchers that can be peeled off the outside of a box.

Advertisers can run tests across different product groups to maximise conversion rates in niche segments.


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