Cost cutting is not growth

The analogy many Australian retail businesses have trotted out ad infinitum now for two decades, is that “You have to aggressively prune the rose bush to ensure you stimulate new growth and strong flowers.” Unfortunately the Australian retailers who are still clinging to this mode of thinking are the custodians of retail franchises that more closely resemble Morticia Addams flowerless sticks than Graham Ross’ luscious Gold Medal Roses. A retail business overly pre-occupied with cost cuttin

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