The Cotton On Group will open a multi-level flagship superstore on Cavill Ave in Surfers Paradise on Friday 26 June.
The 2150sqm superstore will feature a number of Cotton On Group brands, with Cotton On, Cotton On Body, and Rubi to be spread across the ground and first floors.
The second floor will be dedicated entirely to Cotton On Kids, including one of the largest spaces for Free by Cotton On (sizes nine to 14), a section for newborn apparel, and a play zone.
“We listen to our customers and go where they go. Surfers Paradise is a destination for our customer, so the decision was simple to open our new multi-level flagship superstore on Cavill Avenue,” Cotton On global GM, Felicity McGahan, said.
“We wanted to ensure we were offering our customer the best possible shopping experience so tourists can make visiting us part of their vacation and we can become a destination for our local customer,” McGahan said.
Designed and constructed entirely by Cotton On’s in house team, the Surfers Paradise flagship superstore will showcase the new look and future direction of Cotton On’s store design, with exposed brick and concrete, as well as timber used throughout. It will also include free wifi and phone charging stations.
Vending machines stocked with Cotton On Foundation bottled water and Cotton On flip flops will be also be located outside the store.
Cotton On opened its first multi-level store in Granville, Hong Kong in 2012, followed by Adelaide’s Rundle Mall and Brisbane CBD, and plans to roll out the concept in Melbourne as well as in Johannesburg, South Africa.
Cotton On Store Designer Grace Lim said, “The multi-level concept has proven to be a great way to engage customers and really elevate the shopping experience, providing unique opportunities to surprise and delight while creating an element of theatre within the architecture”.
