Crumpler adds personalised touch to accessories

Australian bag brand Crumpler has launched a new customisation option for all 13 of its iconic designs.

Customers can now personalise their bag in three easy steps, by choosing to add a variety of letters and symbols to their bag at checkout.

Crumpler last month added distributors in Taiwan and mainland China as it looks to expand sales and open new stores across Asia.

Crumpler CEO Adam Wilkinson said the region is the brand’s fastest-growing market outside Australia, so increasing its distributor network and retail presence is “vital for us to meet the demands of current and new customers”.

Sea to Summit has been appointed in mainland China and HWA Yao Trading in Taiwan.

Crumpler Asia now has five distributors in six Asian countries and at least six stores.

Founded in Melbourne in 1995, Crumpler was created to address the needs of bicycle couriers looking for good-looking and cleverly designed messenger bags. The company has since expanded its range to include backpacks and a broad range of carrier solutions.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Loading...

Inside Retail Polls

Myer's new chief executive
Is John King the right CEO to lead Myer's turnaround?

Twitter

No-deal scenario could have significant impact on supply chains, causing "inbuilt inefficiencies" into UK retailer… https://t.co/kRg3ROENwk

3 hours ago

E-commerce giant creates technologies to make shopping more accessible to the blind and partially sighted. https://t.co/oRmcqk0LwS

5 hours ago

Toms CEO Jim Alling announced the company has become a certified B Corp, making it one of 2600 organisations worldw… https://t.co/iZsuneiXUP

7 hours ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered