Crumpler continues Southeast Asian expansion

Crumpler is expanding its presence in Asia with the opening of its first standalone store in the region and the addition of two new distribution partners.

The Australian bag brand announced it has added Bauhaus Holdings Ltd in Hong Kong and Shoemakers Shop Inc in the Philippines as channel partners in Asia, increasing its presence to 10 retailers in the region.

It is now stocked at four Bauhaus outlets in Hong Kong and two stores in Macau.

The Melbourne-based bag manufacturer is now supported by seven distributors across seven countries in Asia.

In partnership with Sea To Summit China, Crumpler has also opened its first fully ranged standalone store in Hanguang department store in Beijing.

Shoemaker’s Shop Inc. has recently relaunched Crumpler in the Philippines with three pop-up stores in Alabang Town Center, Trinoma and the Duty Free Philippines Fiesta Mall.

The brand is also working on its local e-commerce.

Crumpler CEO Adam Wilkinson earlier said the region is the brand’s fastest-growing market outside Australia, so increasing its distributor network and retail presence in the area is “vital for us to meet the demands of current and new customers”.

Shoemaker’s operates over a hundred outlets in the Philippines. Its brand portfolio spans across both heritage and young brands, including Hush Puppies, Vionic, Sebago, GH Bass and now Crumpler.

“We will be offering the iconic Crumpler messenger, as well as new products designed for work, everyday use and travel. Customers will definitely find something new to discover,” said Shoemakers president Gifford Chu.

Crumpler said it is also continuously building its physical store and online presence in Australia, the US and Asia. It currently has more than 27 storefronts and distribution across 37 key department store and online retailers worldwide.


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