Crumpler named official partner for 2020 Australian Olympic team

Crumpler has been named the official luggage supplier for the 2020 Australian Olympic team, and will design a bespoke collection for competitors to take to Tokyo next year.

It’s the second time the Melbourne-based bag brand has been selected to kit out the country’s athletes for the Olympic Games.

The retailer also provided bespoke luggage for the national team for the 2016 Rio de Janeiro Olympics in Brazil.

“As an iconic Australian-founded and -owned brand, Crumpler is excited to continue our support of Team Australia through the 2020 Games in Tokyo,” Crumpler CEO Adam Wilkinson said in a statement.

The Olympics are also an effective platform for Crumpler to showcase its growing range of luggage products to consumers globally.

Crumpler was founded as a messenger bag company in Melbourne in 1995, but has since expanded globally and grown its product range, most notably into lifestyle and casual bags, camera bags and luggage.

Today, the company has a retail and online presence in Australia, Europe, Asia and the US, including more than 31 storefronts and distribution across 37 key department store and online retailers worldwide.

And it’s continuing to raise its global profile. In May, Crumpler announced the appointment of two new distribution partners in Asia and the opening of its first standalone store in Beijing’s Hanguang department store.

Earlier this year, Wilkinson told IR that the company was also in talks with new distribution partners in the US.

“[W]e want to start facilitating some of the bricks-and-mortar presence more directly,” Wilkinson said at the time.

Australian Olympic Committee CEO Matt Carroll said he was delighted to have Crumpler on board for Tokyo 2020, which could see the biggest ever team of athletes from Australia.

“The Australian Team to Tokyo 2020 could be one of the largest ever and they will be travelling with luggage kit that
is stylish and dependable. We are grateful for Crumpler’s support,” Carroll said in a statement.


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