D-Link has appointed Matt Farmer as sales director, national retail to lead the ongoing growth of the D-Link brand across its retail channel partners.
D-Link has grown over the last 25 years into a global brand offering up to date network solutions, to suit the needs of the home consumer, a business or service provider.
Farmer will be responsible for driving sales and channel marketing across ANZ for key retail relationships with an emphasis on connectivity solutions for the modern smart home, including IP security, and home automation.
D-Link Australia MD, Graeme Reardon, said Farmer is a great asset for D-Link and brings a wealth of knowledge and experience of delivering results and marketing technology solutions to retail channels.
“Matt’s goal is to solidify D-Link as the enabler and first choice in people’s minds when it comes to network enabled products for the connected home.”
Farmer has more than 25 years sales and marketing experience, having held roles in senior management, business development, and team management for organisations including Telstra, PowerTel and most recently mobile broadband specialists Globalgig.
Farmer is also a B2C and B2B relationship management specialist and has devised and established channel programs and their implementation for mass retail and specialty retailers across Australia.
Farmer said he is delighted to join D-Link as the company has a firm trajectory towards being number one in all the market areas it services.
“It’s also a very exciting time for D-Link as the significant shifts in the way people are consuming content and interacting with multiple devices simultaneously means that high quality and high performance networking equipment now plays a far more important role in today’s modern home than it ever has before.”
D-Link has appointed Matt Farmer as sales director, national retail to lead the ongoing growth of the D-Link brand across its retail channel partners.
