David Jones launches gourmet food bar

DJs_Sandwiches_0075David Jones has launched a gourmet sandwich bar in its Market Street foodhall in Sydney’s CBD, as part of its partnership with celebrity chef, Neil Perry aimed at reinvigorating its food offering.

With the company asserting it’s ‘keeping true to its promise to transform its food services business’, the new sandwich bar offers 12 sandwich options, prices ranging from $10 to $14.

“I’ve been lucky enough to eat incredible food all over the world and drawing on this we’ve recreated some of the best flavour combinations to create flavour packed sandwich fillings,” said Perry.

Among the gourmet creations Perry has designed for David Jones includes a $14 sandwich with salami, proscuitto and smoked ham, with another twelve sandwich options, ranging from $10 to $14, include curried egg, a Japanese inspired chicken katsu sandwich and ‘The Italian,’ a sandwich with five cold meats, including hot sopressa, proscuitto and coppacola.

“The sandwich bar is a great expression of our goal to bring the best of local and best of the world food and food experiences to our customers,” said Pierre De Wit, GM food services, David Jones. “The focus for our food services offering is on delivering memorable food experiences with a focus on fresh, tasty, high quality produce.

“We’re confident customers will be impressed by the result and look forward to continuing to delight them as we continue on our journey to transform our offering.”

The concept has launched at David Jones Market Street and is due to open in Melbourne’s Bourke Street Foodhall in October. Bondi Foodhall will incorporate the concept in a smaller capacity.

Perry, who owns some of the country’s most acclaimed restaurants including Rockpool, signed up with David Jones earlier this year to help with the retailer’s food hall revamp.

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