David Jones will add Italian sneaker brand Superga to its stable of brands this July.
Helder Borges, group general manager of Brands at Trend Imports who distribute Superga in Australia, said being added to David Jones’ portfolio of local stockists, which include Tuchuzy, The Iconic, Glue Store, Stylerunner and Topshop, marks another milestone in Superga’s continued growth in the Australian market.
“It is a fantastic opportunity to be a part of David Jones. Superga prides itself on its distribution internationally and locally and we believe that the Superga brand will be right at home in this iconic Australian store,” Borges said.
According to Superga, the brand’s growth increased 50 per cent for FY15 and globally the demand for Superga has increased by 42 per cent which has seen the brand’s retail partners over achieving their forecasts season on season.
The department store giant has picked up two styles including the 2790 flatform sneaker in navy and white, and the 2750 Cotu Classic sneaker in white, navy, grey, black, silver, gold, crystal azul blue, pink peach and mint.
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